About Us
Silk Road Reimagined: Bridging China and Central Asia through E-commerce
Our goal is to be useful
800+ million
of total income
+1 million
customers every year
400+
employees worldwide
100%
founder owned
Over two thousand years ago, the ringing of camel bells along the ancient Silk Road brought Chinese silk, porcelain, and wisdom to Central Asia, writing a timeless epic of cultural and commercial exchange. Today, we carry that legacy forward with a digital twist—reconnecting China and Central Asia through the power of e-commerce.
With years of experience in the Central Asian market, we understand the region’s desire for high-quality, innovative, and affordable Chinese products—held back only by the limits of traditional trade. That’s why we’ve built a digital “New Silk Road” to bring Chinese industrial, consumer, and tech products directly into the homes of millions across Central Asia.
Our Mission: Bring the Best of China to Brighten Central Asian Lives
Our approach is centered around assisting everyone in selecting, affording, and deriving pleasure from technology. Customers form the core of our endeavors. Continuously, we strive to enhance the customer journey, providing value for all stakeholders.
Our Mission: Bring the Best of China to Brighten Central Asian Lives
We believe that “Made in China” means more than just affordability—it stands for technology, efficiency, and trusted service. From Yiwu’s popular goods to Shenzhen’s smart devices, from Shandong’s farm equipment to textiles from the Yangtze River Delta, we handpick every item to ensure:
Our Vision: To Be Central Asia’s Most Trusted Chinese E-commerce Partner
We are more than sellers—we’re advisors, analysts, and partners. Using data insights, we accurately match user needs. Through logistics innovation, we deliver to even the most remote mountain pastures in just days. And through cultural integration, we turn every transaction into a foundation of trust.
From the Kazakh steppe to the Uzbek cities, we’ll keep growing the roots of Chinese brands—making lives in Central Asia more convenient and connected through Chinese innovation and care.
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